Case Study / Big Man Outfitters
URL:/case-study-big-man-outfitters
Title:Big Man Outfitters — Retail Marketing System Case Study
Primary KW:retail marketing system case study
Case Study
How We Turned Big Man's Promotions into Consistent Revenue Drivers
A structured marketing system that drives both online sales and in-store revenue at scale.
Total Revenue
R1.06M+
Avg per month
Best Month
R1.06M+
May 2023
Best E-comm
R221K+
Sep 2023
Best MER
49.96
Sep 2023
Total Revenue Over Time (In-store + E-commerce)
👤
Client
Big Man Outfitters
🛍
Industry
eCommerce / Apparel
🎯
Goal
Drive consistent sales through structured promotions and marketing
📅
Timeline
2023 – Present
⚠THE CHALLENGE
Big Man had strong products and an established retail presence, but their marketing lacked structure and consistency. Sales were driven by occasional promotions rather than a repeatable system.
- ✕Promotions were not structured for consistent performance
- ✕eCommerce sales were underutilised relative to store potential
- ✕No clear system to connect marketing efforts to revenue
- ✕Campaign performance varied significantly month to month
- ✕No consistent strategy to scale paid advertising effectively
- ✕Limited visibility on how marketing influenced total business revenue
⚙OUR SOLUTION
We built a structured promotion and performance system designed to drive both online and in-store revenue consistently.
- ✓Promotion-Driven Marketing System: Structured campaigns around key sales periods (monthly, seasonal, major promos)
- ✓eCommerce Growth Strategy: Focused on increasing online revenue while supporting in-store performance
- ✓Paid Media Optimisation: Managed and scaled ad spend across Meta with a performance-first approach
- ✓Cost Per Acquisition Control: Monitored and optimised CPA to maintain efficient customer acquisition
- ✓Revenue Tracking & Performance Analysis: Linked marketing activity directly to both eCommerce and in-store revenue
- ✓Ongoing Campaign Optimisation: Continuous testing of offers, creatives, and timing to improve results
🏆THE RESULTS
📊
R100K – R221K+
E-commerce Revenue
Consistently achieved per month
🏅
49.96
Peak MER
Achieved in Sep 2023
🛒
R33
Best CPA
Achieved in Sep 2023
📈
R900K – R1.1M+
In-store Revenue
Consistently exceeded per month
E-commerce Revenue Over Time
⭐KEY TAKEAWAY
The biggest impact wasn't just increasing online sales. It was building a system where promotions consistently drive revenue across both online and in-store channels.
✕ BEFORE NOVAROCK
- Inconsistent promotions
- Sales driven by occasional spikes
- No structured marketing system
- Poor visibility on marketing impact
- Unpredictable campaign performance
→
✓ AFTER NOVAROCK
- Structured promotion system
- Consistent revenue growth
- Efficient ad spend & lower CPA
- Clear impact on total revenue
- Repeatable, scalable performance
🚀READY TO TURN YOUR PROMOTIONS INTO CONSISTENT REVENUE?
We build marketing systems that drive measurable results across both online and in-store.
Apply for a Strategy Call